Ideate

Design thinking Phase 3

Now that you have dedicated a good amount of research and reflection in the empathy and define phase, you can finally shift from defining the problem to exploring the solutions.

In this phase, you shift into a “what-if” mindset, where you are using creativity and imagination to explore all possible solutions. With all the information you have gathered you generate informed ideas.

In this phase, it is important to withhold from making any judgements or evaluations about different ideas and to stay open and optimistic. This will allow space for more creative and unexpected ideas.